how-to-automate-tagging

The basics

What is tagging automation?

Tagging is how analysts break down a match into something measurable: you mark every moment that matters (a press trigger, a build-up pattern, a set piece, a transition) and link each tag to a moment of video.

Tagging automation removes that manual step. Your structure is defined once, then applied automatically to every game: your team, your players, your opponents. The same tagged, video-linked dataset, without the hours spent building it.

The problem

Most tagging only goes
skin-deep

Manually tagging, or using generic XMLs forces every moment into a few flat buckets: short or long, corner or free kick, one bucket for all build-up. More detail means more hours, so the detail never gets captured.

MyGamePlan removes that ceiling. We automatically tag specifics you care about: how many players pressed, whether a goal kick went short-then-long, who won the second ball, whether build-up actually beat a high block.

Opponent analysis usually stops at two or three games. Automate it and you can read patterns across a whole season, from the games that are actually relevant.

Close-up of a person's finger pressing a key on a laptop keyboard.

Why it couldn't be done before

Bespoke couldn't be automated. Now it can.

Tagging stayed manual for one reason: analysts tag in their own way, for their own game model or a specific opponent. No generic engine could replicate that, so someone had to sit and code every match by hand.

MyGamePlan changes the starting point. Instead of forcing your game onto someone else's categories, the club defines the data model itself. Once your structure is that specific, tagging can run automatically, and tracking data adds context an event feed never could.

Inputs

The event

Every on-ball action

Tracking data

Crucial off-ball context

→

Customization

Your data model

Your definitions

→

Automation

Automatically tagged

Every clip, no manual work

The how

We rebuild your structure once, then run it on every game

MyGamePlan does not hand you a generic report with default metrics. Our AI custom metric engine captures your tagging structure, in your exact definitions, and applies it automatically across every match.

Share your workflow

Send an XML export, a screenshot of your coding window, or an internal report. That shows us the metrics and actions that matter to your club.

We map your structure

Our custom metric engine recreates your entire tagging structure inside MyGamePlan, in your definitions. Not a template. Yours.

It runs on every game

Every past and future match gets tagged the same way, with no manual work. Every tag is linked to video.

Automated forever

Pull auto-tagged XML in your own structure, or export tagged clips straight into the video tool you already use.

Setup takes under 24 hours, and everything stays fully editable. Change a metric whenever your thinking changes.

Start for free

From flat categories to real depth

The same events, tagged the way your staff actually sees the game

Manual tagging forces every moment into a few flat buckets, because more detail means more hours. Because our engine reads the event plus tracking context, your categories can go as deep as your analysis does. Pick a phase of play:

Before

Short or long. That was the whole split.

Now

Short, short-then-long, and whether the kick progresses into the mid or final third.

Filter for tracking context

vs a 2-striker press

vs a 1-striker press

vs man-marking

Pull every goal kick your next opponent faced against a two-striker press, just like the one you play.

Before

Short or long. That was the whole split.

Now

Short, short-then-long, and whether the kick progresses into the mid or final third.

Before

Every open-play build-up pass, in one bucket.

Now

Split by the block they face (high, mid, low), then labelled by whether they broke the press, and how far.

Filter for outcome and location

broke the press

attacking half

the box

a shot

Each pass carries its game-context, so you can study only the build-ups that beat a high press.

Before

Split by set-piece type only. Corner, wide free kick, throw-in.

Now

Short vs in-swing vs out-swing, first contact, and whether a shot or goal follows within seconds.

Filter for outcome and timing

first contact

shot in 7s

goal in 7s

The same depth runs on the defensive side, so you prep both how you attack a corner and how you defend one.

The output

Your tags, your structure, linked to video

The output is not a generic file. It is an XML built to your structure that you can fully customise, with every tag connected to broadcast or tactical video. MyGamePlan combines any event data provider with any tracking data provider and any video source, so the tagged dataset reflects exactly how your club analyses the game.

And because the XML matches your existing structure, it drops straight into the tools you already work in. One click imports every game of your next opponent, without changing the workflow your staff already know.

The bigger picture

Automation does not shrink the analyst's job. It upgrades it.

Hear from analysts who got back valuable hours back for thinking, interpretation, and supporting strategic decisions.

“The big win with MyGamePlan is that we get XML files in our exact structure. I can save a lot of time by importing every game of our next opponent with one click, without having to change the workflow we already use.”

Jim Smit

Video Analyst, FC Volendam

"I have a very detailed tagging and coding structure. With MyGamePlan, I set it up once and automatically get an XML file for every game, exactly the way I want it, without any manual work. A huge time saver!"

Antoine Turi

Assistant Coach, La Louvière

"MyGamePlan helps us run opponent analysis through a clear & repeatable workflow. We use it to connect data to video, then apply our own metrics to quickly spot the opponent’s strengths, weaknesses & key tendencies."

Chris Heuvelmans

Performance & Video Analyst, VVV Venlo

"With MyGamePlan, the time we used to spend on manual work now goes into the analysis itself. We set up our structure once and get exactly what we need for every game, automatically."

Juan Giuffra

Chief Analyst, Independiente del Valle

Frequently asked questions

How does MyGamePlan create metrics custom to my analysis?

We've built a rule engine that takes in the context of your tagging and style of play into account. We don't believe in general reports and default metrics, MyGamePlan will only provide insights, data and video about the principles that you care about, the player's strengths and weaknesses that are important for you and the opponent insights you want to benefit from.

What data sources does MyGamePlan use?

We combine any event data provider, with any tracking data provider with any video (broadcast and tactical)

What modules does MyGamePlan have?

Team performance, where you analyse your own game model based on your principles of play. Player Development where you can track the progress of your players, based on the metrics and principles that you think are important. Opponent Analysis where you can create custom metrics and xml files your next opponent and recruitment where you can find and analyse players that match your exact player profiles you are looking for.

Can MyGamePlan connect to tactical footage for analysis?

Yes, we have an automated integration with most tactical video providers so you don't have to manually download, upload and manage any offset no more.

Does MyGamePlan also provide a download in an xml file?

Yes, our XML files are generated every game based on your custom tags.

Is MyGamePlan only available for professional clubs?

No, if you have clear video footage and match sheets of each available game we can start, amateur and academy teams can use MyGamePlan.

Spend your week on analysis, not tagging

What is tagging automation?

Most tagging only goes
skin-deep

Bespoke couldn't be automated. Now it can.