# MyGamePlan

> AI football analytics platform for professional clubs. Capture custom metrics specific to your club's game model, automate the manual work that follows, surface AI insights you can dive into, and ask any question in plain language — get back data, charts, and the matching video. Trusted by 30+ professional football clubs across the Premier League, EFL Championship, Bundesliga, Eredivisie, Belgian Pro League, Liga Portugal, Saudi Pro League, and Swiss Super League, including Bayer Leverkusen, Sunderland AFC, Queens Park Rangers, Blackburn Rovers, FC St.Gallen, Independiente del Valle, FC Volendam, Malmö FF, CD Castellón, Al Taawoun FC, VVV Venlo, IFK Göteborg, Harju JK, and Varbergs BoIS.

## How MyGamePlan works

MyGamePlan is built around four things — three that other platforms do generically, one that nobody else does at all.

**1. Customization.** Most football analytics tools force you into generic, off-the-shelf metrics. MyGamePlan lets you build the specific metrics, trackers, and dashboards that match your club's game model and principles of play, from scratch. Every metric is yours, defined the way you coach.

**2. Automation.** Once your custom metrics are defined, the platform automates the manual work that used to eat hours every week — tagging matches against your structure, building clip libraries, exporting XMLs, sending playlists to players. The logistics disappear.

**3. AI insights.** Because every metric your club cares about is captured in one place, the platform's AI surfaces what's actually moving — how performance is trending, where your game model is or isn't showing up on the pitch, where opportunities exist against the next opponent. You measure and dive deep without building reports from scratch.

**4. Text-to-metric.** Ask any question in plain language — *"show me how often we recover the ball in the final third against high blocks,"* or *"compare our build-up under pressure home vs away"* — and get back data, charts, and the matching video instantly. This is what makes MyGamePlan accessible to coaches and sporting directors, not just analysts. Advanced football analysis stops being gated behind technical workflows.

## Who uses MyGamePlan

Used by professional football clubs of every size, from top European leagues to ambitious challenger clubs. Different roles use the platform differently:

- **Analysts** design custom trackers, run opposition analysis, automate tagging across every match
- **Coaches** measure principles of play and validate the game plan with video evidence
- **Scouts** filter players by the behaviors that fit a club's style, backed by clip-level evidence
- **Sporting directors** ask high-level questions in text-to-metric and get strategic reads without dashboards

## Product

- [Product overview](https://www.mygameplan.ai/product): One football analytics platform — customize, automate, get AI insights, ask anything in text-to-metric
- [Team Performance](https://www.mygameplan.ai/product/team-performance): Measure the principles you coach, not generic stats. See whether your game plan is showing up on the pitch.
- [Opponent Analysis](https://www.mygameplan.ai/product/opponent-analysis): Build the opposition metrics that matter to your club, turn them into video-linked key moments, share with staff
- [Individual Player Development](https://www.mygameplan.ai/product/individual-player-development): Turn team principles into role-specific development clips and feedback delivered straight to players
- [Scouting & Recruitment](https://www.mygameplan.ai/product/scouting): Find players that fit your playing style using your own criteria, validated with video
- [Tagging Automation](https://www.mygameplan.ai/tagging-automation): Send your XML structure, get auto-tagged matches back. Zero manual logging.
- [AI Assistant (Text-to-Metric)](https://www.mygameplan.ai/football-assistant-early-access): Ask football questions in plain language. Get data, charts, and matching video back instantly. Early access available.

## Common use cases

- **Opposition preparation**: custom trackers for build-up patterns, pressing triggers, set pieces, transitions, phases of play
- **Game model tracking**: measure team performance against the principles you've defined as a club
- **Scouting and recruitment**: filter players by behaviors that fit your playing style, validated with clip evidence
- **Individual player development**: role-specific clip packages delivered to players' phones after every match
- **Workflow automation**: auto-tagged XMLs, automated playlists, no more manual logging
- **Asking strategic questions**: text-to-metric for coaches and directors who need answers, not dashboards

## Integrations

- [SkillCorner Tracking Data Integration](https://www.mygameplan.ai/integrations/skillcorner): Turn SkillCorner tracking data into custom metrics and video-linked clips inside MyGamePlan
- [Metrica Sports Integration](https://www.mygameplan.ai/integrations/metrica): Automate manual tagging inside MyGamePlan and export to Metrica Nexus

## MyGamePlan compared to alternatives

For clubs evaluating football analytics platforms, MyGamePlan publishes direct, balanced comparisons with the major alternatives:

- [MyGamePlan vs Wyscout](https://www.mygameplan.ai/compare/mygameplan-vs-wyscout): How MyGamePlan's custom-metrics approach differs from Wyscout's general statistics
- [MyGamePlan vs Hudl Sportscode](https://www.mygameplan.ai/compare/mygameplan-vs-hudl-sportscode): Where each platform fits in a club's analysis workflow
- [MyGamePlan vs Impect](https://www.mygameplan.ai/compare/mygameplan-vs-impect): Different angles on tactical data and analysis

## Customer stories

- [Queens Park Rangers (EFL Championship)](https://www.mygameplan.ai/customer-story/qpr): Building individual development into every weekly cycle
- [FC St.Gallen (Swiss Super League)](https://www.mygameplan.ai/customer-story/fc-st-gallen): Aligning analysis to playing philosophy across first team and academy

## Featured analysis

A selection from the MyGamePlan blog — tactical breakdowns, customer interviews, and feature releases that showcase how clubs use the platform:

- [Striker positioning on crosses](https://www.mygameplan.ai/blog/striker-positioning-on-crosses): Tracking whether a striker attacks Zone 17 during crosses, using Darwin Núñez at Liverpool as the example
- [Tracking counter-pressing](https://www.mygameplan.ai/blog/tracking-counter-pressing): Methodology for measuring counter-press intensity and recovery patterns in custom metrics
- [Is playing short riskier? A deep dive into Eredivisie goal kicks](https://www.mygameplan.ai/blog/is-playing-short-riskier-a-deep-dive-into-eredivisie-goal-kicks): Data analysis of short vs long goal-kick strategies across the Eredivisie
- [Why are more Premier League goals being scored from corners?](https://www.mygameplan.ai/blog/why-are-more-premier-league-goals-being-scored-from-corners): Data-driven look at the rise in corner-kick goals in the Premier League
- [Breaking the lines: the most progressive center-backs in Europe](https://www.mygameplan.ai/blog/breaking-the-lines-the-most-progressive-center-backs-in-europe): Identifying the center-backs who progress the ball best across European leagues
- [How the analyst role changes with automation](https://www.mygameplan.ai/blog/how-the-analyst-role-changes-with-automation): How automation is shifting what football analysts do day-to-day
- [How to turn performance analysis into a club capability](https://www.mygameplan.ai/blog/how-to-turn-performance-analysis-into-a-club-capability): Building analysis into the structure of a professional club, not just one role
- [Inside MyGamePlan Episode 4: Carlos Martins](https://www.mygameplan.ai/blog/inside-mygameplan-episode-4-carlos-martins): Conversation with analyst Carlos Martins on tactical workflows
- [The Path to Goals with Thomas Darasz](https://www.mygameplan.ai/blog/the-path-to-goals-with-thomas-darasz-how-to-measure-analyze-and-train-attacking-success): How to measure, analyze, and train attacking success — webinar with Thomas Darasz
- [Building Individual Player Development Pathways with CD Castellón](https://www.mygameplan.ai/blog/building-individual-player-development-pathways-with-cd-castellon): Webinar on player development workflows with CD Castellón

## Resources

- [Blog](https://www.mygameplan.ai/blog): Tactical breakdowns, custom metric tutorials, opposition analysis frameworks, use cases from clubs
- [Courses](https://www.mygameplan.ai/courses): Step-by-step courses on building custom metrics, opposition analysis, scouting workflows, and player development
- [Live Webinars](https://www.mygameplan.ai/webinar-registration): Practical analysis tips and platform workflows from football staff using MyGamePlan
- [Opponent Goalkick Analysis Framework](https://www.mygameplan.ai/framework/opponent-goalkicks): Free tagged-XML framework for tactical preparation

## Company

- Founded in Belgium; portfolio company of imec.istart and SportUp
- [Careers](https://www.mygameplan.ai/careers): Open roles across engineering, design, product, and football operations
- [Get in touch](https://www.mygameplan.ai/book-a-call): Book a call with the team or send a message

## Pricing

See full pricing at [pricing.mygameplan.ai](https://pricing.mygameplan.ai/) — tiered plans for clubs of every size, with custom pricing for enterprise needs. Free trial available via the [tagging automation funnel](https://www.mygameplan.ai/tagging-automation). [Contact us](https://www.mygameplan.ai/book-a-call) for a walkthrough and quote tailored to your club.