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Every week, analysts lose hours coding the same events, game after game, before the real work even begins. Automated tagging removes that step. Here is what it is, why it matters, and how MyGamePlan does it for your club.
Tagging is how analysts turn a match into something searchable: you mark every moment that matters (a press trigger, a build-up pattern, a set piece, a transition) and link each tag to a moment of video.
Done by hand, it is slow and repetitive. You sit through the full match and code the same categories you coded last week, and the week before that.
Tagging automation removes that manual step. Your structure is defined once, then applied automatically to every game: your team, your players, your opponents. The same tagged, video-linked dataset, without the hours spent building it.
Manual tagging is where most of the analyst's week disappears. It captures the specific way your club sees the game, but it is repetitive: you code the same categories every match, for every opponent, before you can interpret anything.
The parts of the job that move the needle (interpretation, framing, timing, decision support) get squeezed into whatever time is left. Brilliant people spend their most valuable hours on work a machine could do.
It also caps the quality of the analysis itself. Because tagging by hand is so slow, opponent analysis usually stops at two or three games, never a big enough sample to trust. When every game is tagged automatically, you break down the whole season, pick the genuinely relevant matches, and read patterns from a sample big enough to act on.
Tagging stayed manual for one reason: analysts tag in their own way, for their own game model or a specific opponent. No generic engine could replicate that, so someone had to sit and code every match by hand.
MyGamePlan changes the starting point. Instead of forcing your game onto someone else's categories, the club defines the data model itself. Once your structure is that specific, tagging can run automatically, and tracking data adds context an event feed never could.
MyGamePlan does not hand you a generic report with default metrics. Our AI custom metric engine captures your tagging structure, in your exact definitions, and applies it automatically across every match.
Setup takes under 48 hours, and everything stays fully editable. Change a metric whenever your thinking changes.
Manual tagging forces every moment into a few flat buckets, because more detail means more hours. Because our engine reads the event plus tracking context, your categories can go as deep as your analysis does. Pick a phase of play:
You press with two strikers, so you want to know how your next opponent builds against teams that press just like you. Stack filters to reach precisely those moments, and the clips are already there, with no manual tagging the night before.
The output is not a generic file. It is an XML built to your structure that you can fully customise, with every tag connected to broadcast or tactical video. MyGamePlan combines any event data provider with any tracking data provider and any video source, so the tagged dataset reflects exactly how your club analyses the game.
And because the XML matches your existing structure, it drops straight into the tools you already work in. One click imports every game of your next opponent, without changing the workflow your staff already know.
Manual tagging was never the point. It was the price of capturing the specific way your club analyses the game. Take that price away and the analyst gets their time back for the parts of the role that need a human: interpretation, judgement, timing, and helping coaches and players act on what the analysis shows.
That is the shift MyGamePlan is built for. The machine handles the repetition. The analyst handles the thinking.
How does MyGamePlan create metrics custom to my analysis?
We've built a rule engine that takes in the context of your tagging and style of play into account. We don't believe in general reports and default metrics, MyGamePlan will only provide insights, data and video about the principles that you care about, the player's strengths and weaknesses that are important for you and the opponent insights you want to benefit from.
What data sources does MyGamePlan use?
We combine any event data provider, with any tracking data provider with any video (broadcast and tactical)
What modules does MyGamePlan have?
Team performance, where you analyse your own game model based on your principles of play. Player Development where you can track the progress of your players, based on the metrics and principles that you think are important. Opponent Analysis where you can create custom metrics and xml files your next opponent and recruitment where you can find and analyse players that match your exact player profiles you are looking for.
Can MyGamePlan connect to tactical footage for analysis?
Yes, we have an automated integration with most tactical video providers so you don't have to manually download, upload and manage any offset no more.
Does MyGamePlan also provide a download in an xml file?
Yes, our XML files are generated every game based on your custom tags.
Is MyGamePlan only available for professional clubs?
No, if you have clear video footage and match sheets of each available game we can start, amateur and academy teams can use MyGamePlan.
