Spend your week on analysis, not tagging

Every week, analysts spend hours coding the same actions. With MyGamePlan, your tagging runs automatically, while exactly matching your structure and how your club sees the game.

Connect your workflowBook a demo
The basics

What is tagging automation?

Tagging is how analysts break down a match into something measurable: you mark every moment that matters (a press trigger, a build-up pattern, a set piece, a transition) and link each tag to a moment of video.

Tagging automation removes that manual step. Your structure is defined once, then applied automatically to every game: for your team, players, and opponents. Now you get the same tagged, video-linked dataset, without the hours spent building it.

Close-up of a person’s finger pressing a key on a laptop keyboard.
The problem

Most tagging only touches the surface

Manually tagging has a few limitations. It is labour intensive to go in-depth, so the finer detail never gets captured. MyGamePlan removes that ceiling, by automatically tagging all the specifics you care about.

Secondly, the analysis usually stops at two or three games per opponent which is a limited sample size. Automate this process means you can read patterns across a whole season, from the games that are actually relevant.

Why it couldn't be done before

Bespoke couldn't be automated. Now it can.

Tagging was done manually for one reason: every analyst tags in their own unqiue way, that is custom to their clubs playing philosophy. No generic engine could replicate that, so analysts had to spend hours coding every match by hand.

MyGamePlan changes the starting point. Our custom metric engine can capture the data model of each club, and rebuild the complete analysis structure without missing any detail. Once the structure is set - we can run automatically.

The event
Every on-ball action
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Tracking data
Crucial off-ball context
Inputs
→
Your data model
Your definitions
Customization
→
Automatically tagged
Every clip, no manual work
Automation
The how

We rebuild your structure once, then run it on every game

Our AI custom metric engine captures your tagging structure, in your exact definitions, and applies it automatically across every match.

1

Share your workflow

Send an XML export, a screenshot of your coding window, or an internal report. That shows us the metrics and actions that matter to your club.

2

We map your structure

Our custom metric engine recreates your entire tagging structure inside MyGamePlan, in your definitions. Not a template. Yours.

3

It runs on every game

Every past and future match gets tagged the same way, with no manual work. Every tag is linked to video.

4

Automated forever

Pull auto-tagged XML in your own structure, or export tagged clips straight into the video tool you already use.

Setup takes under 24 hours, and everything stays fully editable. Change a metric whenever your thinking changes.

Start fot free
From flat categories to real depth

The same events, tagged the way your staff actually
sees the game

Our engine syncs match event with context from tracking data, so your categories can go as deep as your you want. Pick a phase of play to see the difference.

Goal kicks
Open-play build-up
Set pieces
Before
Short or long. That was the whole split.
Now
Short, short-then-long, and whether the kick progresses into the mid or final third.
BEFORENOWGoal kickShortLongthen a long switchprogresses to final thirdwins the second ballprogresses to mid third
Filter for tracking context
vs a 2-striker press
vs a 1-striker press
vs man-marking
Pull every goal kick your next opponent faced against a two-striker press, just like the one you play.
Before
Every open-play build-up pass, in one bucket.
Now
Split by the block they face (high, mid, low), then labelled by whether they broke the press, and how far.
BEFORENOWOpen-play build-upAll build-up passesvs a high blockvs a mid blockvs a low block
Filter for outcome and location
broke the press
attacking half
the box
a shot
Each pass carries its game-context, so you can study only the build-ups that beat a high press.
Before
Split by set-piece type only. Corner, wide free kick, throw-in.
Now
Short vs in-swing vs out-swing, first contact, and whether a shot or goal follows within seconds.
BEFORENOWSet pieceBy typecorner / free kick / throw-inshortin-swingout-swing
Filter for outcome and timing
first contact
shot in 7s
goal in 7s
The same depth runs on the defensive side, so you prep both how you attack a corner and how you defend one.
The output

Your tags, your structure, linked to video

We do not give generic events. Our output is an XML file that reflects exactly how your club analyzes the game. It is built custom to your structure, with every tag connected to broadcast and tactical video.

Our XML matches your existing structure, so with one-click you can import every game of your next opponent, straight into the tools you already use without changing your workflow.

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The bigger picture

Automation does not shrink the analyst's job. It upgrades it.

Hear from analysts who got back valuable hours back for thinking, interpretation, and supporting strategic decisions.

“The big win with MyGamePlan is that we get XML files in our exact structure. I can save a lot of time by importing every game of our next opponent with one click, without having to change the workflow we already use.”

Jim Smit

Video Analyst, FC Volendam

"I have a very detailed tagging and coding structure. With MyGamePlan, I set it up once and automatically get an XML file for every game, exactly the way I want it, without any manual work. A huge time saver!"

Antoine Turi

Assistant Coach, La Louvière

"MyGamePlan helps us run opponent analysis through a clear & repeatable workflow. We use it to connect data to video, then apply our own metrics to quickly spot the opponent’s strengths, weaknesses & key tendencies."

Chris Heuvelmans

Performance & Video Analyst, VVV Venlo

"With MyGamePlan, the time we used to spend on manual work now goes into the analysis itself. We set up our structure once and get exactly what we need for every game, automatically."

Juan Giuffra

Chief Analyst, Independiente del Valle

FAQ

Frequently asked questions

How does MyGamePlan create metrics custom to my analysis?

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We've built a rule engine that takes in the context of your tagging and style of play into account. We don't believe in general reports and default metrics, MyGamePlan will only provide insights, data and video about the principles that you care about, the player's strengths and weaknesses that are important for you and the opponent insights you want to benefit from.

What data sources does MyGamePlan use?

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We combine any event data provider, with any tracking data provider with any video (broadcast and tactical)

What modules does MyGamePlan have?

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Team performance, where you analyse your own game model based on your principles of play. Player Development where you can track the progress of your players, based on the metrics and principles that you think are important. Opponent Analysis where you can create custom metrics and xml files your next opponent and recruitment where you can find and analyse players that match your exact player profiles you are looking for.

Can MyGamePlan connect to tactical footage for analysis?

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Yes, we have an automated integration with most tactical video providers so you don't have to manually download, upload and manage any offset no more.

Does MyGamePlan also provide a download in an xml file?

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Yes, our XML files are generated every game based on your custom tags.

Is MyGamePlan only available for professional clubs?

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No, if you have clear video footage and match sheets of each available game we can start, amateur and academy teams can use MyGamePlan.

Tag football the way you coach it

Connect your workflow
Book a demo
Dashboard showing team performance with spider chart, individual player Jobe Bellingham's development card highlighting crossing skill, and a mobile screen displaying final third passes statistics including total events, season average, and event details with option to watch videos and scatter plot visualization.