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A breakdown of the trackers, sequences, and reports he builds into his matchweek.
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Chris uses MyGamePlan as the backbone of how VVV-Venlo scouts the next opponent. Instead of starting from a blank page each week, he runs every report through the same structure, with event data and video sitting side by side from the first minute of prep.
On top of that base, he applies the club's own tagging logic to cut through the footage faster, isolating the patterns, individual threats, and recurring scenarios that shape how the staff will set up. The result is a tighter feedback loop between what the data shows and what the staff sees, with more time left for the tactical decisions that actually go on the whiteboard.
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"MyGamePlan helps us run opponent analysis through a clear & repeatable workflow. We use it to connect data to video, then apply our own metrics to quickly spot the opponent’s strengths, weaknesses & key tendencies."
Chris Heuvelmans
Performance & Video Analyst, VVV Venlo
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Opponent prep happens every week. MyGamePlan helps Chris run the same structured process every week so nothing is missed and no time is wasted rebuilding the analysis from scratch.
A number on its own doesn't tell you enough. Chris connects each data point directly to the footage behind it, so the coaching staff can see exactly what happened — not just how often.
Rather than sifting through generic stats, Chris applies metrics built around what the coaches actually want to know. Opponent strengths, weaknesses, and key tendencies — spotted faster, with less noise.
Chris Heuvelmans is the video and data analyst at VVV-Venlo. He joined the Eerste Divisie club's first-team staff in 2024/25. His main areasteam and opponent analysis. On matchday he works from the stands alongside the assistant coach, feeding live analysis into the workflow.
Before VVV Venlo, he was a consultant at performance measurement company Inmotio and was part of the performance staff at Vitesse Arnhem.
How does MyGamePlan create metrics custom to my analysis?
We've built a rule engine that takes in the context of your tagging and style of play into account. We don't believe in general reports and default metrics, MyGamePlan will only provide insights, data and video about the principles that you care about, the player's strengths and weaknesses that are important for you and the opponent insights you want to benefit from.
What data sources does MyGamePlan use?
We combine any event data provider, with any tracking data provider with any video (broadcast and tactical)
What modules does MyGamePlan have?
Team performance, where you analyse your own game model based on your principles of play. Player Development where you can track the progress of your players, based on the metrics and principles that you think are important. Opponent Analysis where you can create custom metrics and xml files your next opponent and recruitment where you can find and analyse players that match your exact player profiles you are looking for.
Can MyGamePlan connect to tactical footage for analysis?
Yes, we have an automated integration with most tactical video providers so you don't have to manually download, upload and manage any offset no more.
Does MyGamePlan also provide a download in an xml file?
Yes, our XML files are generated every game based on your custom tags.
Is MyGamePlan only available for professional clubs?
No, if you have clear video footage and match sheets of each available game we can start, amateur and academy teams can use MyGamePlan.
