Djurgårdens IF sign with MyGamePlan

We are delighted to welcome Djurgårdens IF to MyGamePlan, and to continue growing our footprint in the Swedish market.

Djurgården are one of the biggest names in Swedish football, a club with European ambition and a distinct, well-defined way of playing.

That identity runs through everything we will build with them. Our agreement covers three modules, opponent analysis, team performance, and player development, all shaped around the club's own playing style. Every game is tagged automatically and delivered as an XML in their exact structure, ready to work with.

That automation is only part of it. Djurgården also get access to MGPT, our AI Football Assistant, which can answers any question with insight and video in seconds, whether that is scouting a weakness in the next opponent, checking a principle is holding up, or tracking a player's progress.

Analyst Abel Lörincz said: "The automated tagging alone changes the week. Every opponent game arrives ready in our structure, so the hours we used to spend coding go straight into the analysis. And with MGPT I can ask a question and get the clips back in seconds, which is a improves how I work every day."

Measuring their own game matters just as much to Djurgården. The team performance module turns the way the club want to play into metrics they track every week, so the staff can see whether their principles are showing up on the pitch, match after match.

Director of Football Max Hahn added: "We have a clear idea of how we want to play, and now we can measure it. The underlying performance is sometimes more important than results, and being able to track, week to week, whether the team is following our principles is exactly what I was looking for. It gives us evidence, not just instinct."

Djurgården have long been known for developing top talent. With MyGamePlan, each player is tracked against the specific qualities their role demands, all linked to video, so the individual development plans stay live and players can take ownership of where they are heading.

‍CEO Hampus Frisén said: "A club of our size has to give its staff the best tools to compete, at home and in Europe. MyGamePlan lets our analysis team work faster and go deeper, and that is an edge we want. It is a smart, modern way to support the football side."

MyGamePlan Co-Founder Berten Knaepen said: "Sweden has been a big part of our story, and to add a club of Djurgården's stature after Mjällby, Malmö and others means a great deal. They are exactly the kind of ambitious, well-run club we are built for, and we are proud to support them."