Malmö FF is one of the most respected names in Swedish football, and we are proud to welcome the club to the MyGamePlan family.
At the highest level of the game, maintaining an edge depends on turning information into clear, actionable insight. Malmö FF already has a strong data science setup, generating valuable insights from event and tracking data.
With MyGamePlan, those insights can now be translated to the coaching staff in a more streamlined way, directly connected to video and aligned with the club’s day-to-day football workflows.
Malmö FF already operates in a highly data-driven environment, but the next step was to embrace automation.
By doing so, their analysts no longer need to spend hours manually tagging in order to produce post-game reports built around the club’s core principles. The same applies to player development and opponent analysis, which can now be automated and tracked in line with the football ideas that define Malmö FF.
