GTM Engineer

MyGamePlan · Leuven, Belgium · Full-time

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About MyGamePlan

MyGamePlan is a football analytics platform used by professional clubs across Europe, the US and the Middle East. Coaching staff use us for team performance, opponent analysis and player development; with MGPT, our AI football analyst, at the core: it turns any football question into measurable insights, backed by data and video, on their own matches.

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We are a small team, and we run the company the way we build the product: AI-first, automated by default.

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The role

Most companies hire a GTM engineer to build their go-to-market machine. Ours already runs, and it’s further along than most: an AI pipeline that drafts hyper-personalized outreach for prospect clubs every morning and tracks every open, click and reply; a CRM maintained by AI agents so it stays a live, correct model of the football world; a campaign engine that turns our own match data into personalized sales assets for every club in a league.

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The problem: this machine was built by our founders and still depends on them. It grows in their spare cycles, and its backlog of obvious extensions grows faster than they can ship. We’re hiring the person who takes the keys: you own the machine, you run it, and you’re accountable for its output: meetings booked, pipeline coverage, conversion. Concretely, you will:

• Scale outbound beyond email. Email is automated; other channels are still artisanal. Bring them to the same standard, sequenced, personalized, measured, so our sales team’s calendars fill themselves.
• Instrument and tighten the funnel. From first touch through demo to signed deal: make every stage measurable, find where deals stall, and ship the fix.
• Close the website loop. Make the website → CRM → demo path seamless, so a visitor becomes a tracked lead and a booked meeting without a human in the loop.
• Industrialize marketing production. We generate data-backed content from our own football data; make that a production line, from insight to published asset across every channel, where humans only steer and approve.
• Push CRM fidelity toward 100%. Extend how we discover, verify and maintain club and contact data, so that “who runs set pieces at this club, and how do we reach them?” always has a current, correct answer.

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Who you are

• An AI builder. You automate with AI agents as your default way of working, you’d rather teach an agent a process once than perform it twice, and you’re comfortable enough technically to wire agents, APIs and data together yourself.
• Analytical and process-minded. You think in funnels and conversion rates, instrument everything you ship, and let the numbers pick your next project.
• An owner. You’ll inherit running systems that reach real football clubs every day. That takes judgment, care, and the drive to improve something you didn’t originally build.
• Start-up minded. You already have experience working in a start-up or scale-up and want to apply that experience to your second biggest passion, football.

Bonus: outbound experience, B2B SaaS funnel work, football knowledge.

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What we offer

• A running, revenue-generating machine to take over and multiply, impact from week one, not after a year of greenfield plumbing.
• The most AI-forward working environment you’ll find: agents, tooling budget, and the autonomy to automate anything.
• Direct collaboration with the founders and a measurable line from your work to revenue.
• Competitive salary with stock options and flexibility in how and where you work.

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We aim to be an inclusive environment, which is why we welcome everyone (even if the job description is not a 100% match). If you are interested in this opening, send your application to info@mygameplan.ai.